Wednesday, December 7, 2011's Official Sixers Mascot Endorsement

In an age where Twitter, Facebook, and tablet news apps have taken every element of campaigns directly to your fingertips, it would seem that the traditional endorsement has lost some of its significance. Anything you’d wish to see, hear, or learn from the trail is but a swipe or click away. Inundate for change. Re-Tweet the good, +1 the bad. 

With that acknowledged, we are not here to assess endorsement’s footprint. That is not of concern. No, this is a step beholden to the virtue of the medium, and one this staff will always take, seriously.

And so in the race for new mascot for the Philadelphia 76ers, I Want to Go to the Zoo with Roy Halladay – the world’s foremost bolg about wanting to go to the zoo with Philadelphia Phillies pitcher and 2012 Cy Young Award Roy Halladay – is officially endorsing Phil E. Moose.

Why the Moose, you ask? WELL. It just so happens that the editorial staff and management at ZWR have taken it as a secondary mission to embrace absurdity in all walks of life, but particularly in creative pursuits. Therefore, when we see a majestic and noble creature like the moose offered as the cuddly brand representative of a once-proud sports franchise in a city that has literally never counted an actual moose as one of its natives, and resembles the pre-existing mascot of the Seattle Mariners, we greet that propostion with an emphatic, "YES, PLEASE." At one point the Declaration of Independence made no sense either, but that too ended up being a good idea.

So everyone do the right thing: » Vote Moose » #HOOVESUP

Appendix A


  1. Vote for Phil E. Moose so that we can trade him to the Bucks for Andrew Bogut

  2. Phil E. Moose within 30 miles of Wilmington's own Rocky Bluewinkle? I'll take two!

  3. It has to be Phil E. Moose. It is absurd -just like this shortened NBA season.


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